One of the most valuable things a company owns is its brand. It’s what sets you apart from the competition, builds your reputation, and establishes your organisation in your industry. That’s why it’s important to build a strong brand identity from day one and to maintain it as your business grows. Your brand identity includes anything visual related to your company, from logos to colours, and when people use your service or step into one of your stores. One way to ensure a strong identity in your branches is to use uniforms or corporate clothing. Even casual workplaces can use t-shirt printing in Sydney to make tops for those in customer-facing roles, which can be worn with jeans or smart trousers to create a simple, yet effective uniform. Here are some of the reasons introducing a uniform can help with brand identity.
While most workplaces are now moving towards more casual dress codes, it’s still important that standards of dress are maintained. Dress codes can be hard to enforce, as there’s always room for misinterpretation, and so creating some corporate clothing makes things easier for staff and managers. The way your staff dress and present themselves is key to your brand image, whether it’s a relaxed dress code in a coffee shop, or a smart uniform for a sales floor, the way your staff dress will create that important first impression with clients.
Your employees are key to your brand identity, and if they can take pride in the company and what they do, then they’re great ambassadors for your organisation.
A uniform or corporate clothing can help employees feel more connected to the brand, and part of the wider team. It instantly identifies them as being part of your company, and means they’re more likely to take their job seriously. For customers, a uniform is a reassurance that the person serving them has been trained and is knowledgeable about their products, creating a positive impression of your brand.
Choosing the right uniform
It’s important to choose the right uniform for your employees. Some things to consider include:
Style – Your uniform should fit your brand identity, so not be too casual or too formal
Simple – Too many accessories or elements can be annoying
Comfortable – If staff are doing physical jobs like shelf stacking or serving, they need to be comfortable all day
Flattering – Uniforms should suit all body types
Easy to wash – Choose fabrics that are easy for employees to wash and need minimal ironing
Practical – Think about the work environment – those who work outdoors will need protection from the sun and extra layers during colder months
Branded – Whether it’s an embroidered logo or using your corporate colours, your uniforms should tie-in with your brand identity
Advertising for your brand
Whether your employees are on the shop floor or out on their lunch break, uniforms that feature a logo or company name are essentially free advertising. No matter what size your company is, a uniform is like a walking billboard, and another place to display your logo. While customers shop with you, it’s a reminder that they’re shopping in one of your branches and creates a connection between consumer and brand.
Visit a branch of McDonalds or a larger supermarket, and you’ll notice that they have more than one uniform that reflects the hierarchy of a store. While shop floor employees might wear something casual and comfortable, like a polo shirt, it’s sometimes more suitable for a manager to wear a shirt and tie or something that sets them apart. Uniforms are still important in modern workplaces, and if customers want to see someone in a position of authority, perhaps because they have a complaint, then having managers in smarter uniforms gives them more of a position of trust.
It’s important for brand identity that customers can see where staff members are. It shows that your company is well staffed, and means customers know where to turn when they have a query. Nobody wants to go to a store and not be able to tell who is a staff member and who isn’t, so uniforms in corporate colours can be helpful.
When you’re trying to create a great first impression, quality counts, and this includes staff uniforms. While you can get uniforms made very cheaply, they soon begin to fade, and t-shirts with worn logos or faded colours don’t give a good impression of your company in general. In fact, it implies your business is struggling, or that you simply don’t care. Make sure you get any corporate clothing professionally printed, or opt for embroidery. Choose quality basics to be customised, as they’ll last for longer, wash after wash, making them a good investment whilst also protecting your brand identity.
It’s important that employees feel like they’re part of a team, as this will help turn them into stronger brand ambassadors, and help take them through difficult times. By wearing a uniform that connects the team, it’s easier to foster a culture of teamwork, which can help your business in many ways.
When people come into work in the morning, it’s important that they’re in a professional mood. While you can’t always count on employees having a good mood or giving their all, a uniform can go a long way to getting them in the right frame of mind for work. Uniforms can help people look and act in a more professional manner, and therefore get them ready for the workday.
Your brand identity includes all the visual elements of your business, and this includes the way your staff dress. Research has shown that customers prefer to shop in stores where staff wear uniforms, as it shows a level of professionalism and responsibility. Staff uniforms don’t have to be elaborate, just an embroidered polo shirt or printed t-shirt is enough to ensure they’re visible on the staff floor and ready to help.