Are you struggling with finding ways to promote your business without spending heaps of cash in the process? Billboards, print and television adverts cost a small fortune; and finding your voice online without being drowned out by the competition can seem all but impossible. What’s a small business operator to do in order to get the attention of their target customers?
When your marketing budget is limited, it’s all the more important to invest wisely. In this post, we intend to demonstrate that there’s much to be gained from printing custom T-shirts and even employee uniforms. With a relatively small investment, you could end up with an enduring advertising channel in your community that broadcasts your company’s marketing messages whilst strengthening its brand image.
Hand Out Free T-Shirts in Your Community for a Marketing Boost
At Monograma, we’ve seen time and again just how powerful a grassroots T-shirt campaign for getting the word out about a start-up or small enterprise in a local community. We can help you create custom shirts that are attractive, memorable and highly wearable.
People wear the shirts that we print. Distributed in the right communities, this becomes a powerful – not to mention affordable – means of getting the word out about your company and the products or services it provides. It’s the next-best thing to free advertising.
Before you dismiss screen printing T-shirts as an outdated means of advertising, bear in mind that good ideas catch on and persist for a reason. People may not be wearing the shirts you print to their next gala dinner or Friday night out – but they will wear them. A free shirt is a free shirt, and most people are happy to add another to their wardrobe.
Ordering screen-printed T-shirts in bulk from Monograma affords you substantial discounts, and you can get a lot of mileage from your advertising dollars in this regard. They can be passed out at trade shows, public exhibitions or community events. They can even be worn by employees around town.
The more people see your business name, logo and corporate colours, the more familiar they are going to become with your products. And there’s no two ways about it: that level of exposure is good for your business.
How to Use Screen-Printed T-Shirts for a Greater Marketing Effect
Here are some tips for how using custom screen-printed T-shirts to promote your start-up or small business:
Consider how to leverage as many avenues to exposure as possible. In particular, you want to put these shirts in the hands of people who are likely to need your company’s products or services – or be in contact with those who need them.
Err on the side of elegance when it comes to your marketing message. Ideally, the company’s business name, logo and tagline are all that’s needed to let others know what your company does and how it can assist.
Bundle free T-shirts with other gifts and promotional materials to amplify the impact of receiving the shirt. This helps to achieve a more enduring impression.
Always prioritise brand consistency in terms of logo, typefaces and corporate colours. These T-shirts are going to help reinforce your company’s brand image, making it a stronger force in the community as a result.
When using T-shirts as part of a grass-roots marketing campaign, the most important thing you can do is to always be evaluating your methods. Never resort to printing shirts for their own sake. Instead, proceed with intention and look for ways to get your marketing messages in front of the right people.
Your Employee Uniforms Can Also Spread the Word about Your Business
If your company is service-oriented, with employees going out into the community to meet customers and clients, then a well-branded employee uniform becomes a crucial part of your marketing campaign. Your employees almost certainly have a company-mandated dress code to begin with, so it makes sense to equip them with embroidered polo shirts or jacket that broadcast the company name and logo.
Here are a few reasons to embrace the opportunities of custom branded uniforms:
It’s Free Advertising.
Beyond the modest cost of actually ordering the shirts, the company is actually taking advantage of free advertising. Each employee serves as a veritable mobile marketing platform. You would pay dearly for that level of exposure under almost any other circumstances.
It Builds Your Brand.
Everywhere your employees venture during working hours, they’ll be broadcasting your company name, logo and brand colours to the community at large. In other words, they’ll be amplifying your brand identity.
Attractive Shirts Make Your Company Stand Out.
Plenty of companies clothe their staff in poorly designed, shabby-looking uniforms. If you go a bit further and actually invest some time and energy in designing attractive shirts for your team, your company is naturally going to stand out in the community.
Customers and Clients Can More Easily Identify Your Representatives. How many times have you found yourself in a retail outlet in need of assistance, only to find that you’re not sure who the employees are? Clearly defined uniforms make it easier for your customers to identify your staff, and this is only going to boost your company’s customer service efforts.
Attractive Uniforms Breed Better Morale.
Your staff like to look good, and investing a bit of extra time and intentionality into supplying them with genuinely attractive uniforms goes a long way toward boosting morale. The better your staff feel about their appearance, the harder they’re going to work to represent your company.
Contact Monograma to Create Beautifully Branded Shirts for Your Company
If you’re interested in learning more about how you can use quality printed and embroidered shirts to boost your company’s marketing campaigns and enhance its brand image, we encourage you to get in touch with Monograma. We’re a small, family-owned operation with upwards of three decades of experience serving small to medium-sized enterprises in Australia. You can get in touch with us through our website or by calling us directly on 1300 769 689.