Which promotional products make the most effective marketing tools? Find out the top 11 trends in promotional advertising that will put your small business at the top of consumers’ minds.
Promotional products are an affordable way to advertise your small business and improve your brand recognition. Giving consumers something of value with your logo on it builds a sense of brand loyalty and creates a lasting relationship.
You can get your brand’s logo on just about anything nowadays, but some products make more effective marketing tools than others. The more relevant a product is to a consumer, the more likely they are to use it and keep your brand top of mind.
To help you decide the best way to market yourself in such a competitive landscape, we’ve put together a list of the top 11 promotional products to label with your branding.
One of the best things you can put your brand’s logo on is a t-shirt. Custom-printed t-shirts can be worn by employees as a uniform or by customers as a comfortable fashion statement to generate positive impressions for your business.
Getting branded t-shirts for your team makes your business appear more professional, organised, and trustworthy to the consumer. And because they’re so durable, people will be wearing your t-shirt for many years to come!
Water bottles are a consistently popular promotional item for good reason – plastic ones are cheap to produce, practical, and reusable.
If you’re willing to spend a little more on high-end drinkware, such as metal bottles, coffee mugs, and glasses, they’re some of the most frequently kept and used promotional items. 87% of Australians have held onto a branded coffee mug for over a year!
3. Drawstring backsacks
Durable and inexpensive to produce, drawstring backpacks are a great way to show off your brand. They’re especially popular at trade shows or conventions where people will need something to carry brochures and other promotional items.
Pens are one of the most affordable promotional products you can label with your brand. While we may be picky about the apparel we choose or the stickers we put on our laptop, no one’s picky about the type of pen they use – if it writes, it writes. More than half of Australians say they own some type of branded pen.
Next to car keys and on backsacks, keyrings are a great way to remind consumers of your brand on a daily basis. But a simple keychain with your logo on it just won’t cut it anymore – you have to be more creative than that. For example, a keyring that doubles as a bottle opener or a flashlight is much more useful.
There’s really only one place magnets end up – on a refrigerator. Whether it’s in someone’s home or in an office breakroom, whenever someone goes to grab a snack they’ll be reminded of your brand.
People love to personalise their laptops, phones, and notebooks with a collage of stickers. For something so inexpensive to make, a single sticker with your brand’s logo on it has the potential to be seen by hundreds of people when it’s used in the right place.
One of the most recent trends in promotional product marketing is PopSockets. These little plastic circles adhere to the back of your phone and act as a stand or grip. Easy to customise, you can put your logo where most people spend the majority of their time – on their phones.
9. Stubby holders
A colourful stubby holder with your logo on it reminds consumers of your brand when they’re enjoying a cold drink on the beach or at a sports game.
When you live in Australia, it’s necessary to have a pair of sunglasses on you at all times. That guarantees branded sunglasses will be a popular item, but do keep in mind that your logo may appear too small to be read from far away.
11. USB Sticks
Even in the era of cloud storage, USBs are still commonly used to back up work files and important applications. If your target audience is made up of business professionals who rely on technology on a daily basis, a custom USB stick will be of extraordinary value to them.
Create Great Promotional Products with Monograma
There’s no limit to what you can do when it comes to promotional products – you can have golf balls, watches, tablecloths, and bathrobes labelled with any design you choose. When you need something unique to promote your small business, you can trust Monograma to make exactly what you want in as little as 24 hours.
Place an order online or call us at 1300 769 689 to learn more about how we can help your Australian small business run a successful promotional product campaign!