As a small business owner, you have to make the most out of a limited advertising budget to get the word out about your brand. Investing in custom-printed t-shirts that feature your brand logo is an effective way to promote your business without breaking the bank.
Growing a small business isn’t easy, but if you’re passionate about what you do, it’s one of the most rewarding careers you can have. To succeed, you’ll need to work hard, be determined, and have a great marketing strategy.
Promotional products are one of the most effective and affordable inbound marketing tools that you can use to build your brand. Printing or embroidering your brand’s logo onto t-shirts may seem like something small, but it’s an essential part of building a strong brand and helping your business succeed.
Get the Word Out About Your Business
For small businesses, nothing is more crucial than raising brand awareness. Before you can start converting customers and making sales, people have to know who you are and what you do.
When we think of advertisements that have a large reach, we tend to think of radio spots, television commercials, and newspaper ads. But these media types are expensive, especially for a small business that’s just starting out, and the advertising message fades quickly from the consumer’s mind.
On the other hand, promotional t-shirts are inexpensive to produce and remind consumers of your brand every time they wear one or see someone else wearing one. While it’s impossible to measure and track the exact number of impressions generated by a promotional t-shirt, just think about the t-shirts you own and how long you’ve been wearing them. If you create an appealing design, your shirts will be earning you free impressions for years to come.
Positioning refers to consumers’ perception of a brand. If you want to position yourself as professional, trustworthy, and knowledgeable about your field, custom t-shirts can add that sense of legitimacy to your brand identity.
Why is this so crucial to small business success? Our first impression of someone else is always going to be their appearance. To the consumer, businesses without employee uniforms appear to be small and unorganised – that’s not exactly the impression you want to have, especially when you’re trying to build a loyal customer base. Show them you’re the right fit for their business by dressing the part.
Stand Out from the Competition
More than half of Australian small businesses cease to operate just three years after opening. Why is that?
One of the main reasons small businesses fail is due to a lack of strategic planning. People assume that simply because they provide a great product or service, the quality of their work will speak for itself. But if you don’t come up with a marketing plan, how will consumers know that you even exist? What reason do they have to choose you over the business next door?
Printing custom t-shirts to promote your business may be just a single part of an effective marketing strategy, but it’s an essential one if you want to distinguish yourself from the competition. You may sell the exact same products as another store in town, but if you promote a distinctive logo through t-shirts and other promotional items, consumers are more likely to think of your business first when they need something.
Build a Reputation and Win New Customers
Most small business customers are earned in one of two ways – by word of mouth or referral. But to get people talking about you, you need to build a reputation as a brand first.
Using custom-printed t-shirts to brand your business makes customers more familiar with who you are and what you do. Every time an employee makes a positive impression on a customer wearing your logo on their uniform, the customer associates that positive experience with your brand.
The better able someone is to remember your name and logo, the more likely they are to do business with you in the future and recommend your services to a friend.
Print High-Quality Promotional T-Shirts with Monograma
Regardless of the size of your business, promotional products can do a lot to keep your brand top of mind and differentiate you from the competition. But if you’re going to print t-shirts, you’ll need them to look great – that’s where Monograma comes in.
Since 1988, Monograma has helped small businesses in Australia put themselves on the map and build relationships with customers through the creation of high-quality promotional products. From t-shirts to backpacks, we can put your logo on almost anything, and you can trust our Australia-wide delivery services to get your products to you on time, every time.
You can order custom t-shirts for your business directly through our website, or call us at 1300 769 689 to learn more.